NEW YEAR… NEW US! Avenue I Events is excited to reveal all that is to come in 2019. We have a new look, new blog, new newsletter, behind the scenes, vendor spotlights, a growing team, and of course, snapshots of all of our recent projects. I had the opportunity to visit with writer Jackie Gonzalez about who we are and how we have evolved. We look forward to sharing it all with you.
Sitting Down with the Girl Behind the Brand
by Jacqueline Gonzalez
Planning a wedding requires a significant amount of time and effort, causing stress. After all, this is the most important day of your life, when all your friends and loved ones will be gathered together to help you celebrate, and you want everything to be perfect.
Tiffany Batchelor, Certified Wedding Planner, created Avenue I Events to ensure an unforgettable experience. The name says it all: Avenue I Events is your avenue to “I do.” Avenue I is an abbreviation for Tiffany’s home address, where everything she loves resides. Coincidentally, “I” is what is said in wedding vows and “Avenue” is the road taken to get there. Together, they create a fun play on words.
Since Avenue I Events first wedding in May 2016, Tiffany has fine-tuned her event management skills and continues to experiment with new ideas, starting with a new logo. The logo is intended to mirror the cuts of a gem, reflecting the versatile aspects of her business, “Like a diamond, events and clients are multifaceted, and like a wedding band, Avenue I Events provides clients with solid gold service.”
Each event is designed to represent the client down to the last detail. “We understand that every client has unique ideas, budget, and level of interest in the planning process, so we successfully bridge the gap creating a seamless event from start to finish.”
Tiffany takes her job personally, especially the client relationship that organically unfolds during the planning process. “The clients personally invite me into their lives to help execute a memorable occasion, so it is my job to not only manage the details, but also the emotion that is wrapped in the event.” The finish line is the event day, when Tiffany and her clients have grown so close that they entrust her to work her magic.
Aside from the client relationships, Tiffany enjoys time spent working with other creatives. She enjoys finding true talent and watching them work their craft, whether it is designing a blank space, working a camera to change the lighting, icing a cookie, or making a unique floral arrangement. Watching their crafts unfold, in tandem with her planning, is an amazing experience for her, and allows her to ensure an unforgettable experience for the client.
Photography by: Deux Boheme, Edward de la Garza, Jess Barfield Creative, Lone Oak Studios, Benjamin Garrett Photography, Lauren Rathbun Photo, Heidi Rae Photography, Susan Gonzales Photography, Anthony Guana Photography